Posts Tagged ‘Rupert Murdoch’
A lot of people are posting on the Wapping paywalls. This is my completely subjective selection:
The Drum has rounded up a few reactions from creative/advertising/PR types and the gist is a mix of time-will-tells and jury-still-outs. One interesting point was that the design of the site made it difficult to navigate on the iPad, which is odd given the resources the Times is devoting to the Apple device.
George Brock, professor and head of journalism at City University London, tells the Independent, reasonably enough, that it’s too early to tell whether the Wapping “experiment” will succeed.
John Naughton, in the Observer, also takes up the “experiment” line, saying “Rupert Murdoch may be richer or poorer as a result, but we will all be much the wiser.” My guess is Mr Murdoch will be poorer and the prevailing wisdom – absolute paywalls don’t work for general news content – will be confirmed.
Steve Outing at least lays his cards on the table, saying Rupert Murdoch’s move is uber-dumb. He makes a point of how “hard” the paywalls actually are – no Google indexing and no deep links. He suggests the Guardian’s all-open, all the time strategy is better suited to the web.
On the courageously pro-paywall side is this two-week-old piece from Prospect magazine, “Murdoch is right”. It asks “If we value good journalism, why don’t we pay for it online?” It doesn’t answer the question even remotely, but it’s worth a read and, ironically enough, it’s in the “free” section of their freemium-model website.
I’ve now heard two sources inside the Times, one direct, one relayed, that holding five per cent of their pre-paywall audience would be considered a success by Mr Murdoch and his expanding crew. As I’ve already posted, the sums just don’t add up on that for me.
Adrian Weckler, a tech reporter with the Sunday Business Post in Dublin, reported on twitter that he was offered a year’s subscription for £50, less than half the touted £2-a-week rate. He also pointed out that the subscription email referred to “joining 100,000 other subscribers”. But how many of those will remain beyond the £1 for 30 days trial period?
Poynter compares the Timeses’ approach to paywalls with the metered model the FT is using and the New York Times is planning. Again, to anyone who missed it, these semi-open paywalls are the better choice because they still allow discovery by Google, they allow deep linking from bloggers, tweets and Facebook updates and thereby maintain the exposure and currency of the Timeses’ expensive columnists and commentators. The “freemium” model also allows wide advertising of different price points at which consumers can enter – starting with the best one, free. The Times seems to ignore a fairly basic point of marketing.
My two cents is that the plan doesn’t seem coherent – the timing of the changes is unclear, the pricing is unclear and the underlying strategy for growing a web presence and associated revenues is non-existent. As I’ve mentioned before, I would have liked to see what the Times could have done in the open with the level of resources and attention it has thrown at a doomed paywall.
Finally, those papers and online news providers wishing to stay open but still looking to cut costs and needless levels of middle management procurement and implementation bureaucracy would do worse than look at the Ben Franklin project. Belated Happy Independence Day, Americans!
I am still trying to get my head around the Times’s and Sunday Times’s experiments with paywalls.
In its last valid ABCe figures, Times Online had about 1.2 million unique users a day.
120,000 users x £2 x52 = £12,480,ooo a year.
Wired magazine quotes an Enders report which suggests Times Online made £15 million-£18 million in annual ad revenue before the paywall. Because the audience will drop so drastically, Wired guesses that the advertising take will fall to about a third of that after the paywall (I have no idea what they base this guess on, but keeping a third of your revenues with a tenth of the audience may also be optimistic).
So at the upper end of that scale, let’s say £6 million in advertising revenue on top of the £12.5 million in subscriptions. That makes £18.5 million – an increase of £500,000 in online revenues post-paywall.
That doesn’t seem like much of a gain and offsets a little more than two days’ reported losses at both titles (£240,000 per day).
Nor can it be too cheering for journalists at both Times titles waiting to hear about the take-up of 80 voluntary redundancies, which closes today.
It gets worse — Paid Content quotes research by Enders Analysis saying the take-up could be as low as 2 per cent — making about £1 million a year. Even if the advertising revenues stayed the same as above, that would be an £11million loss.
It gets worse still — as I said yesterday, even the optimistic-looking 10 per cent will dwindle because stories are only discoverable from inside the paywall. There will be no Google search engine indexing. Surely this means that ad rates will also fall over time as the clicks to deep links fall off and are not replaced?
I pointed out yesterday how well-designed and enticing the new websites for both titles look — was it really beyond their capability to increase the uniques to the 30 million mark?
The Guardian’s website, which had 29.8 million uniques in February  generated £25m in revenues last year  (PaidContent)
The Timeses are trying to cut their combined £100 million editorial budget by 10 per cent, or £10 million. If they are really trying to protect the newspapers and their dwindling revenues with a paywall that limits the growth of online revenues, they could miss out on twice that in online revenue.
Can anyone explain the logic of that to me? Have I messed up the maths somehow?
Rebekah Wade, the editor of the Sun, gave her Cudlipp lecture last night and, following a path trodden by Paul Dacre, the editor of the Daily Mail, she bemoans “the drip, drip of case law in the High Court without any reference to parliament” that is leading to a privacy law by the back door.
So far, so dull — but then she namechecks campaigns such as the Times pushing for the Reform Act of 1832 and investigations into thalidomide victims by the Sunday Times under Harold Evans.
Hmm, cleaning up massive parliamentary corruption and an almost decade-long struggle to secure adequate compensation for thousands of people born with deformed limbs.
… Ok, those are both good things that newspapers did.
She even says: “Great investigations, like yesterday’s Sunday Times exposé of the Labour Lords are lifeblood to newspapers. ”
… Yes, yes they are. Where is this going?
But it is “the epitome of self-flagellation when The Guardian publishes Max Mosley’s views on press freedom”.
Hooray — did you see what she did there? Why flagellate yourself when “Nazi” hookers will do it for you.
Is this for real? Can the editor of the Sun, Britain’s biggest-selling newspaper really be comparing the genuine work that papers do fighting on their readers’ behalf with the prurient, moralising muck-raking of the News of the World’s Max Mosley “investigation”?
Does anyone really at this stage not get the fact that the Lords investigation, while important, doesn’t interest that many Sun readers, while the Mosley “investigation”, while utterly trivial, had them slavering for more?
Can’t we stop pretending that this is about the courts’ erosion of “freedoms hard won over centuries” and about satisfying a lust, feeding a need and making a buck?
Or is it just that if law is made with “reference to parliament” rather than by inconvenient judges, then Rupert Murdoch and Mr Dacre know exactly on whom to call to have their curtain-twitcher’s licences reinstated?