What happened to the multi- in UK multimedia?

Columbus Dispatch web-only series on death

I came across this web-only series on the wonderful Innovative Interactivity. The music and treatment is a little Hallmark-y for my tastes but I really like the execution  — it’s got video, audio slideshows, data and some slick transitions to show all elements on the screen at once.

Viewers can comment on the whole package and, in a very clever move, each individual interview has its own release date so it has become almost like an old-fashioned three-day newspaper special.

While the Telegraph is offering lots of interesting video, and the Guardian has podcasts and map mashups , I don’t know of any UK media outlet that has used embedded multimedia this effectively to tell and show a multi-layered story with accompanying data.

And the beauty is the idea is so transferrable to other themes.

Added bonus: it shows how effective mono pictures can be online.

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