Newspapers may not admit print is dying, but the guys who make the paper will
The commercial director of London’s Evening Standard, Jon O’Donnell, was widely quoted this week when he said that newspapers, especially his own, had a healthy future:
”The printed version has a healthy life ahead of it. The digital world is immense. But people still like the tangible asset of a newspaper. They like to tear them and dispose of them.”
Now, it would be a little odd if a commercial director for three newspapers – he also oversees the Independent and i – ran around saying “print is doomed”, but basing his optimism, at least in part, on people’s love of papier mache and recycling seemed a bit odd.
Those who run paper mills or provide them with equipment don’t seem quite so sanguine about the future.
Voith, a German company that makes paper mill machinery, announced this week that it will cut 710 jobs because demand for graphic paper (used for magazines or newspapers) has fallen. Voith says tablets are to blame:
“… the ongoing digitalization of everyday life through tablets like the iPad and the ensuing changes in consumer behavior is faster than expected having a negative impact on the demand for so-called graphic papers”
This message was backed up by RISI, an information service for the forest products industry, which said yesterday that world newsprint production would contract by 5.5 million tonnes over the next five years as newspaper demand shrank “due largely to media tablets and mobile devices”.
But possibly the most grimly amusing assessment of newspapers’ future came in a comment on Roy Greenslade’s blog:
“It [newsprint] definitely has more usage than you think. Here at Vernacare we buy all the available newsprint that is either recycled by the consumer or the newspaper that had not been sold by the retailer”
And what does this booming market for old newsprint produce? Disposable bedpans and urinal bottles.
Seems a step down from tomorrow’s fishwrap.