Archive for October 11th, 2011
Why newspapers really needed to start tagging stories 10 years ago
October 11, 2011 in advertising, Future media, magazines, Newspapers, Uncategorized
Tags: baseball stories, CJR, Columbia Journalism Review, database journalism, Felix Salmon, iTunes, monetising news, New Yorker, repurposing news
How do you monetise archived newspaper stories? One of the more frequent arguments used against an “iTunes for news” approach to selling individual newspaper articles is that they do not have the shelf life of a song. You listen to songs many times – you bin a newspaper the next day. Depressingly often, those most [...]
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